More than just a diet, the vegan lifestyle is gaining ground

Celebrities ranging from Beyonce to Al Gore have recently taken on vegan and plant-based lifestyles - either as a permanent change or a temporary diet. A Google Trends report shows that interest in veganism is up drastically since 2004, as searches for the word "vegan" have risen and a recent poll by Harris Interactive shows that the amount of vegetarian children in the United States is up 70 percent in the last few years.

What is all of the fuss about? Pehpsii Altemark Wilcox has identified as a vegan for 20 years and has seen the public's perception of veganism change during that time. She was 11 years old when she made the transition.

"I suppose it was my love and compassion for all living things that started it, but as I ate more veggies I got in to this whole new world of flavours that you just don't get from a "meat and potatoes" kind of diet, and that was it for me. I never missed my old diet one day." Wilcox says.

"When I was younger, people tended to assume I was some crazy activist that burned down labs." says Wilcox. That is not the case anymore.

"I feel like veganism is more commonly understood today. When I was in school I had to constantly explain what it meant over and over again. And explaining to pharmacists and hairdressers about animal products and by-products was a hassle. Today I feel like you can say "vegan" and most people get it." Wilcox says. 

"It's more common to see vegans in pop culture. I know a few very popular singers in rock/metal bands who are vegan and very open about it," Wilcox says. She also attributes the popularity of vegan documentaries (and their availability through websites like Netflix) such as Forks over Knives, An Inconvenient Truth and Earthlings as a cause for the recent changes. 

Other prominent people bringing veganism to the table, like Bill Gates, Joaquin Pheonix, Paul McCartney, Stella McCartney and Ellen DeGeneres have opened eyes to the vegan lifestyle.

Another factor might be that the vegan lifestyle is easier now than it used to be. "Just five to six years ago I remember it as being a bigger hassle than it is today. Most grocery chains have at least a few vegan options in their freezers nowadays," says Wilcox. 

"I think representation is key for any kind of minority movement. Going from grassroot/activism to mainstream as fast as veganism has can only be attributed to the intense media climate we have today. A University study on how Vegans live longer and stay healthier can be posted online on a Monday and by Friday it has been featured in magazines, blogged about and shared in social medias on all continents and read by millions," says Wilcox.

Not all vegans believe that this new found attention is a good thing. Alan O'Reilly says "I'm not at all certain that it's in the correct or most helpful way. Veganism is, I believe, now widely regarded as a mere matter of diet rather than the moral baseline of animal rights that it actually is." O'Reilly has been vegan for five years.

Sal Carr, who has been vegan five months, thinks that vegans themselves have a lot of power to change the way the community and lifestyle is viewed. "I try to be patient and informative whenever people ask me about veganism as I, not so long ago, was a non-vegan and blind to the cruelty," she says.

"Another side of media representation is that people get to see how different vegans are from each other. Just take the contrast between Steve-O from Jackass and Paul McCartney of the Beatles for example. Both are vegans but extremely different." Wilcox says.